Today, we just want to share about why companies should blog.
- They fan the flames of customer evangelism. Their personal nature helps humanize you and your organization.
- They function as an instant-feedback mechanism. Most blogs allow readers to respond to your posts or link to them on their own blogs. These features provide almost real-time feedback on ideas and issues that strike a chord, or highlight new or existing problems. A blog can reveal a little problem before it grows into a bigger one.
- They compel you to "Napsterize" more of your knowledge more often. A blog is about sharing what you know, think and believe; search engines index your ongoing knowledge sharing, making it easier for customers and prospects to find you. Attracting is always easier than hunting.
- They facilitate the spread of buzz. Honest, informative or thought-provoking posts about issues important to customers and prospects tend to be spread more often.
- They allow you to have more simultaneous conversations. It's more than you could ever do in person.
- Most blog service providers offer good-looking templates to use if your existing Web site design is embarrassing or nonexistent.
- They help position you as a knowledgeable expert in your industry.
Cheers!


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